Josefina Ballesta is a Brooklyn-based creative force specializing in brand building, artist Representation, and cultural storytelling. With a sharp eye for aesthetics and a deep understanding of what moves people, she partners with artists, collectives, and brands to craft identities that resonate across digital and real-world spaces.

She started her career in media crafting press angles in New York’s fashion and art scenes— Working across boutique agencies and global campaigns, she cut her teeth on both indie projects and household names. Over time, her focus expanded beyond media strategy to the creative vision behind it—leading her to brand building, artist management, and cultural direction rooted in both relevance and edge.

Her background blends creative direction, editorial sensibility, and strategic thinking, Josefina brings a multi-dimensional approach to every project. Whether she's curating a visual world for a new label, guiding an emerging talent through their next phase, or building the cultural foundation of a brand, her work is always bold, intentional, and rooted in community.

Driven by collaboration and guided by intuition, Josefina’s practice centers voices often left on the fringe and brings them forward with clarity, style, and purpose.