CREATIVE SERVICES
Brand Identity Development
This is the foundation
Example Services:
• Defining foundational Brand narratives
• Distilling values, vision, and voice Into a Functional brand framework
• Creative positioning
• Development of on Brand messaging across content, product, voice, and visual direction
• Communicating a cultural point of view behind the work
Creative Direction
Vision Beyond Visuals
Example Services:
• PR + Social Media Campaign Development
• Develop Full circle creative for editorial shoots, artist campaigns, or branded content platforms. editorial, Creative Work and branded content platform
• Production Oversight
• Styling and Casting Supervision
• Art-Led Collaborations
• Experiential Creative Direction
• Cross-Disciplinary Concepting •
Content Planning
Visual Creative: Developing specific campaign aesthetics, and key moments for brand-owned channels and talent partners to follow when creating their unique content to ensure a cohesive campaign look and feel
Voice Development: Crafting engaging and compelling messaging points and social copy to build a unified tone and language across all content on each activated platform.
Creative and Style Guidelines: Creation of a detailed campaign style guide outlining do’s, don’ts, and musts for both visual and written creative. This will function as a guide for all ensuing content creation by both the brand and any talent partners.
Strategy: Use audience analytics and behaviors to determine the optimal platforms for campaign activation and how to successfully cross-utilize content across platforms.
Content Planning: Develop content calendars to plot content cadence and build around brand-aligned themes, messaging, and voice
Audience Targeting: Building detailed consumer profiles to ensure content reaches and resonates with the intended audience.
Hashtags & Key Words: Researching and implementing industry-relevant hashtags and keywords to maximize reach and visibility
Analytics & Reporting
Performance Reports: Providing bi-weekly campaign reports reflective of key metrics such as engagement rates, reach, and impressions Data-Driven
Insights: Analyzing in real time what is and what is not working for the campaign to provide actionable insights for repositioning and refining while content is still going live.
ROI Measurement: Evaluating the return on investment for organic and paid social efforts, ensuring alignment with pre-set KPIs and campaign goals.